Just completed looking at the short article, now I finally recognize header bidding. But I've a question: Let's say the highest essential price is by way of example, two.15 and when publisher phone calls SSP server there isn't any demand for this inventory depending on a vital worth?Brian routinely speaks at field conferences across the country and

You raise some very good factors about validating what a platform bids is definitely the things they pay out. And actually I’ve witnessed exactly the hazards you emphasize Enjoy out in market place, so they are value stressing about. This seems to be because some platforms available that seem to bid based on an internal estimate rather than